Media "tabloid"

Media Tabloidization now is an international phenomenon, Tabloid journalism can be found everywhere.In essence, it's because of the fierce competition of media. Media give up the professionalism but accept the commercial news selection rules. This article tries to analysis the history and character of the tabloid news, and give the reason of it, and finally evaluate it.There are totally five chapters.The first chapter set forth the methodology of the article. I try to analysis this problem by the theory of Journalism.ChapterⅡdefines tabloid and Tabloidization. Through the history of the Tabloid, we found tabloid initially means format of newspaper, it's only half the broadsheet. And the style of Tabloid is very sensational,it specially focuses on soft news, such as the scandal,sports, entertainment, but not hard news, such as political and Economy. That means tabloidization is not only the transformation of the format, but also the change of the news style:more emphasized on the private sphere but not public sphere, more on the political and economy but not scandal, sports, entertainment.ChapterⅢintroduces the media ethics based on the process of News production. Tabloids always violate the media ethics, and this article finds many media ethics problem from the news gathering process and news presenting process.ChapterⅣanalyses the reason from the Communication perspective:Political Economics, psychology, sociology.Finally, ChapterⅤevaluates tabloid and Tabloidization. Tabloid has some positive effect in the mass culture perspective, but the negative effect is the main part. Media Ethics problems can be possibly avoided in the West because of the self-regulation institutions and Journalistic professionalism.And China still have a long way to go.