Preliminary Study On Media Self-regulation, Switzerland

Media self-regulation has become the focus of the media management in the world wide. The core of media self-regulation is to build the important concept of the professional ethics and the normal directions of journalists. In our country, media law is not yet to be published. In this sense, how can we avoid the media ethics lawsuit, how to protect the media's fame and trust, become an important part of the theoretical journalism studies.In this aspect, the self-regulation of the Western countries has provided an excellent sample to enlighten our countries' media practice. This essay takes a view about the history and theoretical point of the self-regulation of the Switzerland media. Also, the essay introduces the important self-regulation organization-Switzerland Press Council and its Code.At the same time, the essay analyzes the dilemma facing the Switzerland between its legal system and the economic pressure. At the last part of the essay, the existing problems in media self-regulation of Switzerland are also been introduced. In addition, what can we do to learn from the Swiss media over the useful discipline is also discussed.