Culture Of The Contemporary Media Industry Productivity

Cultural productivity, the system of social productive forces, as an important part in social production is playing an increasingly important role. It symbolizes that human society's future will move toward with the trend of development, in the future the world competition will be the cultural productive forces competition, the cultural productive forces development has become one of the 21st century core topics.The contemporary cultural industry is the cultural industry group which is composed of many kinds of industrial forms, but the books publication industry, the broadcast movie television industry, the phantom product industry, the network industry and so on these take the paper media and the electronic media as the main forms, take propagandizes or the dissemination as the chief feature, may be called as the media industry. This kind of industry played the very important role in the entire cultural industry system. It is not only the foundation, is also intermediary, conducts and the joint main body, its industrial production's degree and the productive forces level restricts and affects other classes directly the development condition, is manifesting the cultural productive forces level of development. On June 20,2008, General Secretary Jintao Hu inspects when the People's Daily News Agency work publishes the important speech said:"The news public opinion occupies the ideology domain the front, has the major impact on the social spiritual life and people ideology. Whether we can complete the press campaign work, the relational party and the country works the overall situation, the relational reform and the economic society development general situation, the relational country long-term peace and good government. We must understand fully the press campaign work the great significance, displays the press campaign work in the impetus economic development, to guide aspect the well and so on people's thought that cultivation social morality, promotion society harmony influential roles."Media industry is a special industry, it has both politics, culture, also has the economic attribute, industrial property and market attributes. Media industry also is one of the high speed development of emerging industry, scale and structure are changing rapidly. With China's socialist market economy system of establishing and perfecting the media industry, and further economic attribute, accelerate the development of media industry becomes urgent need of theory and practice. But the present theorists are also very weak to the media industry's research, various professions expert also is only carries on the exploration from its own research domain, lacks in certain integrity and the overall situation operation feasibility, to the media industry's new phenomenon, the new question has not been able to provide the powerful theory explanation.The present paper the method which unifies using the history and logic, utilizes the method which the system analysis and the comparative analysis unify, take the Marxism productive forces theory as the instruction, attempts from the materialism conception of history for the angle of view discussion culture productive forces in modern media industry. Through the elaboration media is also one kind of productive forces, becomes the cultural productive forces development through the proof present age media's industrial production the new stage, the new form, the historical necessity, proposes the contemporary our country media industry developmental strategy through the theory and the reality analysis. Obtains the media industry the concrete development approach: Optimized media industrial structure and optimized media market; Obtains develops the media industry macroscopic path vigorously:Must walk the formalization, the collectivization media industry path, deals with the digitization and the globalization positively the opportunity which and the challenge brings to the Chinese media industry. The present paper for our country's media industrial development exploration beneficial feasible path, is potential achievement by the time to our country media industry theory and the practice.