Liaohe Oilfield Marketing Management System Design And Implementation

The Liaohe petroleum investigates to explore a bureau is with petroleum engineering technique service for lord of across profession and across the comprehensive of region large stateowned business enterprise, along with"walk out" strategy of devote major efforts to carry out and extending of energy industry chain and open widely, investigate the economic scale of exploring the bureau to continuously extend, external market share and income year by year increase, the whole competition ability of business enterprise and comprehensive the real strenght promote further.The business enterprise that investigates to explore "domestic top-grade, the beginning has the petroleum engineering of international competitiveness technique service the company and beginning have the energy supplier of scale" in the bureau for the sake of the realization develops a target;Carry out a business enterprise to keep on, efficiently, effectively extending of quicker development and economic total amount, have to promote business enterprise management level, strengthen an external market management, enlargement the allocation and integration of resources in the overall situation market, exertion investigates to explore whole scale advantage in the bureau.Therefore, the establishment and market economy mutually accommodative market marketing network is very necessary.The item set personnel's implementation to this item mainly like bottom step, the design of need investigation, system analysis and design, database, cent mold piece development and test, integration a few links such as test, training and experimental unit etc..We pay attention to each summary and record of each detail in the link.According to the marketing in the market and management business need, the marketing information management system in market is divided into an information statistics, marketing management, natural intelligence management and recruits to bid to manage and installs to plan five function molds piece and system to support a mold piece.Carried out a data to collect, data management and search analysis, statement management, text file management, release management, system maintenance, the electronics examine and approve etc. function. Marketing information management system in market is my bureau carries out marketing network in the market to circulate of the importance carry a body, is the essential means that marketing in the market carries out an information-based management, also the whole foundation that the marketing works work.The system is the resources information total platform in market that overalies overall situation in marketing headquarters establishment in market in the bureau, under establish some professional platforms, mainly is provide to cover each profession of insider and each unit natural intelligence, troops, equip, the information data and external market information of technique, rent service, product etc., for lead establishment and marketing strategic and second class unit in adjustment market to expand a market to provide an information to consult basis.Therefore while carrying on marketing network in the market construction project, we carried on the marketing information management system in market development expanding.After year of design, adjust to try and try movement, now already formal at overall situation 56 second class units and organization keep belonging to section expansion use.