The Museum Reform To Explore

Since some of the museums in china had carried out the policy of opening to the public for free in 2002, the number of the visitors had increased dramatically. From 2002-2008, nearly all the museum in china had opened to the public for free. But accompanying this policy had gradually carried out, the problem also came out day by day. For instance, safety problem caused by too many people, short of capital for additional service and building supporting facilities and so on, the museum industry is facing up to a unprecedent challenge than ever before. So in order to meet the requirement of the people's cultural life which is increasing dramatically and survives in the fierce competition, the museum industry needs to transform the old way of management into a new one, bring into a complete advanced theories of management, carry out a strategy of multi-polarity development, so that take out a comprehensive innovation at all.As a manager working in a museum, my dissertation is aim to find decent a way for m museum innovation. So the dissertation will first analyze the problem of old way of management in museum and the reasons resulting to these problem. Then it will focus the innovation on two aspects. That is inner management and outside development. First: the museum should bring into the idea of enterprise management, stress on rules and standards, so that the efficiency will be improved substantially and the cost will be reduced drastically. Meanwhile, we should make some improvement on the human resource management and building incentive system to encourage people's initiative. Second: we should make use of the way of marketing mechanism and socialization boldly to develop the tourism industry, temporary exhibition industry and other items of cultural industry, at last get the aim of win- win situation. On the other hands, we should continually enforce the social education, exploit education activities as many as possible, because this is not only the responsibility that the museum should do, but also could help the museum improve the reputation and comprehensive competitive ability.