Design And Implementation For The Cosmetics Industry, Multi-format Content Management System

The history of Cosmetics and skin-care industry in China is very short. With the economic development and continuous improvement of people's living standard, people needs and life style has great change. This change makes China became the world fastest emerging growth market of cosmetics and skin care products industry since 1980s. According to the authoritative department of the report show that China's cosmetic industry sales in the past 10 years, an average annual increase rate of 25%. China's cosmetics market share is second rank in Asia. Into the 2000s, the fierce market competition and technological improvement makes marketing channel become increasingly important.Digital Marketing trends will inevitably lead companies to increase investment and strategic focus in the information platform for the construction. This trend is also better to make information more widely from the business, the brand. More personalized, full service consumer has become an important topic. To build a cosmetics enterprise content management system, to meet the diverse needs in the next 3-5 years, become a critical issue.We are discussing the multi-format function for content management system. The concept is use post-defined abstract format fields to compose different formats. And use XML to describe the various fields and storage, providing a format for information dissemination organization. The content stored in XML-formatted text instead of the traditional types of content formats. The display stage does not require re-parse of the format.The systems focus on solving the diversity of content are still rare. As a cosmetics industry information platform, this multi-format content management system is still a prototype product. We hope to explore the needs of specific industries, providing ideas to resolve the problem of uncertainty contents.