The Mass Media Environment, The Ideology Of Literary Reading

Read and acceptance is an important part of literature.,but the study about it was not enough. In recent years, fortunately,the research has focused on this content.Reading of literary is a behaviour of society,it is always been influenced. As we know, in all societies, the creation and communition of all symbolic form,such as language, position,action,art,are the general features of the social life.In the environment of mass media, literature will have age characters. Mass media has become a centre of modern social.So,we can see that culture has gone towards to a form of mass media,mass media has be an the main mode of communication,even we can say that the mass media has permeated among production, transmit and consumption.Hence in the environment of mass media,reading of literary must be affected,and the research on it should take mass media into account.Reading of literary has always been intertwined with the ideology. On one hand,it embody the ideology, on the other hand,it explain,rebulid ideology.However,ideology itself is affected by time, in different environment,it become different form.When we talk about the influence from ideology on reading,should define these difference fprms at first.In this thesis, we base on other scholars'outcome, studying about the new form of ideology, the affect on literary, focus on the subject of reding,take time environment into account, focus on readers acceptance-illumination, use theory from mass communication theory, ideology and cultural sociology, we think that when readers read, understand and rebuild one of symbolic form, it is a meaningful act, and these acts exhibit certain free about the right of choose.But,at the same time,this kind of free or right is not absolute at all.