The Evolution Of The Mode Of Incident Reports And Its Impact On The Country's Image

Unexpected events external report affect our national image in an important aspect, Especily in the information Globalization era and the means of communication is breaking geographical and time boundaries, how to report the unexpected events will have immeasurable impact on China's national image. The special political system, and the media's state-owned property is make a greater political pressure on external report; the tranditional concept of "domestic shame should not be published", and international complex environment of public opinion and the world's complex attitude to China's rise makes our external report harder. For these reasons, China's external report had a tortuous development process. in a long time, our external reports because of "too cautious", often lead a crisis of our country's image, the international community's strongly critical give our national image a prolonged damage. The reports of Wenchuan earthquake in 2008, due to the comprehensive and timely reports breakthrough previous reports pattern, won praise in the international community, also improved China's national image.This study is,based on existing research of unexpected events external report and national image, To tease out all the unexpected events external report model in the different time, Outlines the progress of our unexpected events external report's track. Through the content analysis of Chinese and foreign newspapers, to extract the different mechanism of unexpected events external report had a close relationship the country's image, explain the importance of build the completely open mode of unexpected events external report.The research is divided into three parts. The first portion is based on the existing research results, through the reference and comparison, give a clear difinition of external reports and national image. and to explain the the concept of external reports in this articleThe second part is the key part of this paper.this section is mainly used content analysis of the unexpected events external reports in "People's Daily", "China Daily" and "The New York Times". Summarize three representative models of unexpected events external reports, and their respective advantages and disadvantages. And to summarize the different impact of different patterns to our national image.The third part is the conclusion. Summarizes the key progresses in the models of unexpected events external reports, Refining the basic rules thatthe unexpected events external reports should be obey, and give advise.National image is an important component of the nation's soft power. Effective communication can enhance or expand foreign understanding, and corrected misunderstanding by ignorance or intentional distortion, help establish the right international image of their own. China is a troubled country, unexpected events offen occurs, how to handle external reports when unexpected events happen, is crucialto our national image.