The Cspn Media Mode, Research And Development Of Analysis

In the development of Chinese TV history, there was the brief prosperous prospect of the united sports TV. In 1998, the sports channels of Guangdong and Shanghai united the team to report the World Cup. Their programs were as good as CCTV-5 and got approved by the audience. However, from then on the development of the local sports channels began to fall into the low tide, either which became the window of ESPN in China or which changed the purpose of the sports channels. In the practical pressure, the local sports channels lost their prototype. When the industry of medium continues to try to do the new ways and the academic circle goes on to demand the reform, CSPN (Chinese sports programs network) was built in 2008. The influence and the significance that the appearance of CSPN has brought gave the huge effect to the market pattern of the whole internal sports TV. Therefore, there is very important significance in the theory to study the medium model of CSPN and analyze the present condition of CSPN. In addition, when CSPN is praised, we should treat its model calmly and objectively and realize its limitation, which will produce the important referential function for the research of the present condition of the internal sports TV and the analysis of the development of the local sports channels.The topic of this paper comes from the practice. In the view of media economics, mass communication and media sociology. Through the analysisi of the content and the combing of the material to study the medium model of CSPN and by the method of SWOT to examine the whole circumstance of CSPN in order to reveal the real condition. On the base of them, to explore the future tactice of the development of CSPN.There are four chapters in this paper. The first chapter is to elaborate the composition and the characteristic of the present internal medium circumstance. The second chapter is the main part of the paper. By the conception of SCP, the principle of TV economics and the theory of economies of scale, the medium model of CSPN which contains the structure, the purpose, the feature of its programs and the mechanism of its operation is studied profoundly and comprehensively in order to promulgate the intrinsic quality of CSPN and know the whole structure of the model of CSPN systenaticly and particularly. The third chapter is also the main part of the paper, the whole circumstance of CSPN is analysed by SWOT meticulously and accurately while the present condition and the competitive capacity of CSPN is presented in the use of the pattern of SWOT to examine the limitation of CSPN for the macroscopic consideration of the development of CSPN. The fourth chapter is to discuss the future development of CSPN in the view of the strategy and the action.The reasearch of this paper is based on the medium model and the present condition of CSPN. Realizing the complete picture and structure of CSPN is to prove the action of market that CSPN is built from the recognition for the internal medium circumstance and to supply the reference and basis of theory for the development of the local sports channels. The more important is that the practice of CSPN is promoting the profound reform of Chinese sports TV industry. For prospering the screen of the sports TV and expediating the market steps of Chinese sports TV industry, CSPN is doing the self-exploration so as to offer the most practical experice and summary for the whole development of Chinese medium industry.