Present Management Condition And Strategy Analysis Of The Newspaper Advertisement In The New Thousand Years

As a kind of special merchandise, the newspaper management develops also want tofollow the general regulation of the product management by all means. The ad revenue hasbeen the main source of newspaper's income, the newspaper advertise also is always see asone of the exorbitant profits profession. However, our country newspaper advertises in thenational policy and lately the medium wait various factor to pound at continuously under,present a depress of growth after the year 2000. The growth speed of the newspaperadvertisement lowers continuously, the beginning of year time is low in the growth speed ofour country GDP in the year 2005.The newspaper advertisement suffered the phenomenon of"tian hua ban" called it as the experts. This text is discussing the characteristic and its presentcondition of our country newspaper advertisement. Enumerated an our country the newspaperadvertisement a development process in the foundation of various predicaments suffer up,analyzed to result in from the factor of the macro view and the tiny view both side our countrynewspaper the advertisement develop predicament of reason. Combine a new disseminationages also under of dissemination characteristic analyze an our country newspaper anadvertisement to only change management idea, Follow the newspaper conduct and actions akind of management regulation of special product, Reply a challenge with new mediummarriage together, Then can win a spring of the our country newspaper advertisement again.