Spread Under The Vision Tv Part Drama

The generation and development of TV program play is evidently characteristic of self innovation, which is a milestone for developing the local TV product and brand on the basis of local culture features and audience characters. Under the circumstances of rampant copy of TV program without self innovation awareness, the self innovation of program pattern is inevitably meaningful for pushing the Chinese TV industry out of the passive developing and into the positive developing. Thus, understanding the generation and development process of TV program play is valuable to the innovative development of Chinese TV industry.This essay first generally introduces the definition, evolution and basic characteristics of TV program play. On this basis transmission contents, transmission form, and transmission value has been analyzed in a deep manner so as to find out what makes TV program play different from other programs foundamentally is that it transmits "play" through "program"; it follows the characters of opera during creation, adopts elements from opera and achieves transmission via "program". This unique transmission approach has brought about valuable meanings to the innovative development for TV program. Nevertheless, during the analysis, it is also found out that program play has its own disadvantage and bottle neck in the development. Therefore its development direction needs to be defined and the domestic market has to be melted from program feature, contents, brand strategy etc. so that the TV program play will boast a continuous and brand-oriented development.