Newspaper Websites In China Business Strategy,

Nowadays, newspaper website, as an important component of the Internet communication enterprise, is occupying an important status in our country's journalism, and increasingly showing its powerful strength. Up to 2006, there are 1935 kinds of newspaper in our country, almost having set up their own websites or web pages.In the status quo of our country's media, newspaper website seems developping slowly, compared to all kinds of the traditional media website, the major commercial websites, radio and TV website. The theme of this article, is showing how we can promote our country's newspaper website to develop steadily? Especially, how to strengthen and upgrade their operation and managing abilities?This paper firstly recalls the developing process of our country's newspaper website, then briefly talks about the environment and management system, finally points out the main problems in our newspaper website who are facing, compared with other network media.From the enterprise's perspective, this paper elaborates the strategic planning of our newspaper website. After pointing out the importance of strategic planning, the paper focuses on orientation, corporate image planning and brand strategy. These three strategies, are the core of our newspaper website strategic planning.Then, the paper describes the content of newspaper website's operation and management in details , from the perspective of news, advertising, management and industrial diversification, joint operations and listing.There are too much opportunities and challenges in these period, newspaper website should make an effort on finding some right solutions to solve problems, in response to competition from various types of traditional media, network media, other new media, and overseas media. If newspaper website can master its own method of operation and management, it will have a good future.