Periodical Core Competencies Of All Media Analysis Theory

At present, the development of media has entered a new stage - the All Media Era. In the All Media Era, competition among the media is becoming more fierce. The growing up of new media has brought unprecedented challenges and opportunities for development. Journal of enterprises on how to deal with the challenges of the All Media Era, and the full use of the opportunities of development become a new topic of general concern.The core ability of Journal plays a crucial role for the survival and development. The core ability is a key for the survivement and the development of journal. The cultivation of core ability of journal is not easy and requires long-term accumulation and exploration;The cultivation of journal core ability is not a whim, needs an objective attitude and the scientific method.This paper is divided into four chapters. Chapter I explained the concept of the all media era and characteristics of the times. Chapter II described the status of the development of China's periodical industry , analysed the main problem of the China's periodical industry and the trend of domestic and foreign periodical industry have been summed up and summarized. Chapter III introduced the identification of the core ability of the journal. Chapter IV discussed how to cultivate the core ability of periodical from the following aspects: the characteristic strategy of the journal, the construction of the columns, the innovation of content, technological innovation, journal marketing, the upgrade of the management ability, brand building, capital operation, the perspective of cross-media operations of the all media ear etc.