| Since 2010, China's economic development continues to maintain a high growth, China's economic influence in the world to increase further. TV talk show in China Finance obvious growth trend, financial talk shows has become the most popular financial programs of professional type of program. However, the surface prosperity of the Chinese TV financial talk show in fact there are many problems, especially at the provincial level the development of TV financial talk show stalled. Financial Focus show the contradiction between the public and, the lack of feature content, services, awareness is not strong, the structure set up a single, lack of brand building and other issues to provincial TV talk show is facing financial embarrassment. Of provincial TV talk shows the development of financial strategy of the provincial level to achieve sustainable development of TV financial talk shows effective ways to become a serious problem at the provincial level TV.Full TV financial programs at the provincial level positioning and brand from the plight of both analysis and development strategy put forward, focusing on the object known as the Guangdong TV financial talk shows, "Financial Lang eyes." This paper will show the planning and positioning, the hosts and guests selection, program structure set and packaging, topic selection, brand marketing theory, how to create a diversified revenue model, how to deal with the impact of new media, financial and other aspects of provincial TV programs Development of conducting research on development strategies, hoping to find a financial program for the provincial TV a unique way suited to their development to provide a reference. Looking forward to the provincial TV financial programs to find their place as soon as possible, has more and more refined, better and better, to meet the masses demand for economic information to make the greatest contribution. |
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