Research On The Intercultural Communication Of Chinese TV Dramas Based On Social Media

Cultural strength has become an important part of a country's comprehensive national strength,and TV dramas are playing an increasingly important role in international cultural communication.At the same time,social media shows unique advantages in the field of intercultural communication and contains great potential.Therefore,it is necessary to explore the intercultural communication of Chinese TV dramas based on social media,and it is also an important measure to tell Chinese stories well in the era of social media.At present,the intercultural communication of Chinese TV dramas based on social media not only involves the participation of the copyright holders of TV dramas,but also the participation of social media platforms and audience of TV dramas.They conduct efficient and immediate communication and interaction through diversified intercultural communication channels,which also makes the intercultural communication show a feature of circle diffusion.At the same time,on social media,Chinese TV dramas are also faced with complex and diverse influencing factors in the process of intercultural communication.The cultural differences in addition to the main factors,from the historical and cultural differences,values and language differences of Chinese TV dramas based on social media influence intercultural communication,media technology also affect TV cultural identity and cultural content production,different TV market demand also affect the market layout of TV content,the change in the cultural industry policy environment at home and abroad are to a certain extent,to China's TV dramas based on social media affect intercultural communication.In addition,China's TV dramas based on social media of intercultural communication in the spread of the main body,content and channels also has some problems,the main body of intercultural communication is still in a relatively weak position so that the influence of intercultural communication is not enough,the content of the intercultural communication on the breadth and depth has insufficient and intercultural communication channel system construction is still imperfect.Therefore,for the intercultural communication of Chinese TV dramas on social media,it is necessary to cultivate diversified intercultural communication subjects,strengthen the research and judgment on the content and environment of intercultural communication,and constantly integrate and utilize diversified media channels to optimize the intercultural communication effect of Chinese TV dramas on social media.