| Behind each news works,the value standard of one era and cultural tradition are being hidden.The award-winning work of the News Award represents the major values of a certain society,culture view even more. Standardized news-awarding activities can reflect the news practice of the main streamin the press.And the choice of good works not only embodies the approval and cast of news value,but also represents the ideology and value preference of the main stream in this industry.All these are major standards in measuring the entire level of the press.In addition,news-awarding activities can promotethe formation of healthycompetitive system and encouragement system in press circles.But in the practical operation of news-awarding,there are numerous phenomena which affect the justice and authority of news-awarding,for example,there are too many prize items,the prize-awarding process is not transparent enough,and the composition of the judges are not reasonable.Pulitzer's News Award is the most important reward of the Pulitzer prize, recognized as the supreme award of the American news by the world at the same time.Though the China's News Award is a relatively young reward,but as the supreme award of comprehensive news of China,its authoritativeness in China is not second to Pulitzer's News Award either.Two award-winning work of reward these reflect representative and authoritativeness to each media ethics and media culture of country.Based on the award system in the selection process,selection standards,winning entries characteristics of various aspects of the similarities and differences between comparison and appraisal of the two systems have different reasons for analysis,the Western media of different values and cultural choices Have a relatively clear understanding.Finally,the paper will be concluded,to improve the China's News Prize awards the points system.Select Pulitzer Prize and the China's News Award as the comparison of Chinese and Western news text,academics predecessors have done a lot of work,but mostly from the works of content, style level,from the selection process,selection criteria level in the form of text analysis The study is still rare.This is precisely the focus of this research and innovation of.Based on the analysis and investigation on the basis of selected from 1995 to 2007 of the Pulitzer Prize and the China's News Award as the analysis of the text,use of quantitative and qualitative methods of combining the Pulitzer Prize and the China's News Award for Multi-lateral research.The results are as follows:Pulitzer's News Award is comparatively perfected and the strict one is regular.meanwhile,it has already formed a kind of system sanctified by usage.The procedure of deciding on awards through discussion of the China's News Award is still comparatively inmature,changing every year.On setting up the train of thought in the reward,the China's News Award is clearer,the division standard of Pulitzer's News Award is relatively fuzzy.But the reward of China's News Award is comparatively set up the tradition,lag behind relatively.At evaluating procedure,Pulitzer News Award compare with the China's News Award have strict judging panel organization,have stdcter too in restriction in the award-winning work.In content of the works,for " harmonious idea" is different from "original sin" idea in the west,the award-winning work of the China's News Award insists on taking positive coverage as the core,carries forward the theme,encourage audiences in positive way.At the same time there are Pulitzer's News Awards freshly to the report of national policy,diplomatic tactics,the China's News Award concentrates on propagating the reports of the focus,national affairs.At last,this paper put forward four proposals to improve the China's news-awarding system i.e,to establish broad news-assessing union,to lay out professional news-awarding standards,to set reasonable prize items,and to reasonably optimize the procedures of news-awarding. |
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