Network Contingency Event Propagation Effects And The Network Of Public Opinion Guidance

In recent years, as network of transmission increased popularity, network media in the network communication process plays an increasingly important role, the characteristics of the network media is in the process of Internet dissemination showed irreplaceable role. In the network accidental incident that appeared in the process of dissemination of mass destruction have emerged frequent trend. In this paper, the network accidental incident of this special network information gradual appraisal, the four major networks accidental incident specific examples, each of them shows the definition of accidental events and features in the network, and integrated network communication Agenda Setting in the theory and influential factors of the network accidental incident is the audience and the information dissemination, as well as the spread of the network. Finally network accidental incident is the inevitable spread of a special network communication, but there are specific, the correct guidance of public opinion in the network can effectively circumvent the effects of the dissemination network accidental incident. In light of the negative effect of amplification, network accidental incident spreads the positive effect from the network media management, network mode on the network to guide the public opinion to guide the public opinion in detail, thus described the incident accidental transmission network in the process of effective network of the importance of public opinion guidance.