| This thesis uses the analysis of the development and the current situation of Jiangsu TV to point out that the channel positioning about "information as the core, emotion as the characteristic" and the content setting do not match completely. Specifically, it displays for two: the core of the information is not obvious; and the emotion is a bit narrow. This thesis references the successful experience of Dragon TV which is about refining the positioning methods, following the channel positioning to the content setting strictly, adhering to the awareness of innovation, and focusing on the brand building. By using many disciplines, such as television, journalism, communication, and social psychology, the author points out some thinking and suggestions for the future development of Jiangsu TV against its deficiency.There are two reasons for referencing the successful experience of Dragon TV: First, the atchievements of the reform of Dragon TV is excellent. Secondly, there are something to reference. But referencing is not copying all. It is different between Jiangsu TV and Dragon TV. So this thesis, from the actual deficiency of Jiangsu TV , chooses the part of the innovate measure of Dragon TV for Jiangsu TV to study, and compares and analyzes moderately.The innovation of this thesis is: First, it is meaningful to point out some specifical suggestions against the deficiency of Jiangsu TV by analyzing from many disciplines. Secondly, it is intuitive to compare and analyze by using charts. |
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