A Study On Dragon TV's Core Competitiveness Of Comedy Strategy

Provincial TV stations have an important role in the media system of our country,they have extensive coverage,and offer rich and wonderful TV programs to the national audience.With the change of the media landscape and the transformation of the social economy,the development of provincial satellite TV has new features.Dragon TV as one of the best in the domestic television,not only faced with the development of other provincial satellite TV also trouble,also because of its international orientation and development goals,will also face more challenges and difficulties.So in this kind of media environment,studying the business strategy of dragon TV is an urgent task.This article focuses on the business strategy of dragon TV,not only summarizes the experience of the business of dragon TV,but also provides a reference for the strategy of other provincial TV channels.In recent years,the Chinese satellite TV channel has been welcomed by the audience,has launched the TV comedy variety show,which is popular with the audience.During this time,dragon TV have also launched such as "smile the ao river's lake","happy comedy" and so on several big TV comic variety show,triggered a viewing boom.Article mainly studied the management strategy of dragon TV comedy,from different angles of dragon TV program strategy,content innovation strategy,marketing and advertising strategy for further reading.Paper first illustrates the current situation of the development of Chinese TV entertainment program elements of core competence in,and to seek the core competitiveness of dragon TV and the establishment of strategy of comedy,dragon TV comedy strategy of audience analysis,discusses in detail the dragon TV features concise,and points out the strategy of dragon TV comedy.Hopefully this paper will be able to create value for both the academic community and the industry.