Rfid Equipment Companies In China, The Development Of Strategic Research

As the application of RFID expands recently, industry standards are being adopted and enforced, and relevant industries are set for rapid growth. The RFID equipment industry grows at a tremendous rate in China. As domestic enterprises in the trade, facing a voracious market demand, ever growing market presence of foreign brand names, and relative late to the market, how to realize steady growth becomes a strategic development subject.This thesis focuses the domestic RFID equipment manufacturers as its subjects. With the industry's experience from developed countries as a reference, and applying the theories of strategy management and marketing, it investigates domestic RFID equipment industry and relevant companies in depth. First it analyses the status quo of RFID industry. By combining with development history of international companies and the general conditions of domestic industry it unravels the equipment industry's unique features in product application. By applying industry SWOT analysis, competitive analysis, and industry lifecycle analysis, it studies and sketches out a development road map for domestic equipment manufacturers. In the end it outlines the points in strategic enterprise development planning.Although the theoretical analyses in this study have been well developed and used widely, it is the first time that they are applied specifically to domestic RFID equipment companies. The study is of tremendous practical value and it provides important theoretical guidance in how full economic and social benefits can be achieved. It also enhances their international competitiveness for the flagging domestic RFID industry.