Cultural Tv Program Planning Strategies

As the total of material wealth and spiritual wealth that human have created,culture,whether in the world, national, ethnic or individuals,has a status that could not be shaken.The cultural television programmes which has a function of education and publicity in the cultural field, it grows not only in quantity but also has a main feature in this process.The cultural television programmes has great influences in the field of media guide,human care, information service. Also it plays an important role in molding people's cultural values, providing sensory entertainment and aesthetic experience.However, as a type of television programmes, cultural television programmes, doesn't have an appropriate position in the TV industry and the public life .From a policy perspective, with the reform and opening up and the development of the market economy, TV becomes a media that has great Audience, it has reformed in the system field.And the competition among programmes has become more and more fierce.From the external environment perspective , the National Newspaper operating management systemize undergone enormous changes,the Internet has raised quietly in a rapid speed. With China's accession to the WTO. Western DISCOVERY, the National Geographic Channel, History Channel, and so the United States successfully landed China, television needs to face newspapers, magazines, Internet, radio, foreign television and other media 's competition.From television perspective, under the guidance of the audience ratio , the entertainment programs are becoming more and more popular , but cultural programs with the spirit of exploration and ideological quality are facing great dangers. In addition, there are also important questions in the cultural television programmes itself : "high-priced tickets,"means they exist for the audience who have a certain level of knowledge,so the audience who have low cultural level are excluded. Modern social tensions pace of life and a variety of cultural leisure activity weakened the energy and will that the crowd who have a good grasp of culture to watch the programmes.As the cultural knowledge, content and perspectives are too single; technical means are not so good ,these factors make the cultural programs have done the lack of systemic.The cultural programmes' broadcasting time is also very embarrassing at the same time.With a shortage of producing funds and creators dismissing , the programmes have a dismal ratings,which leads to the lack of funds, and as a result the quality of programming is not easy to raise more.Therefore, to achieve a breakout and to create a category of outstanding cultural television programmes, effective planning is becoming more and more important .First,the paper explores the planning strategy of cultural television programmes in order to solve the problems existing . Sechond,the article defined category of cultural television programmes and then it describes the development of historical, aesthetic characteristics. Third ,it separates cultural TV programs from other types of TV programs .Through analyzing the cultural function of television programmes, the necessary to develop this kind of programmes and the problems it faced to introduce the importance of the television programmes planning.And as a final result , this article gives the strategy to plan the programmes to promote the cultural development of television programs and to create brand columns provided.