Data Mining For Applied Research In The Customer Management System

The customer management is the core content of enterprise marketingmanagement, the implementation precise, simple, practical, highly effective, thecomprehensive customer management, not only enhance the customer loyalty, reducesthe customer outflow, but also launches the pertinent market survey, the salespromotion and the cross sales, enhances the sales volume, thus causes the oldcustomer to have a most value.Emerging data mining technology discovers the valuable rule and the patternprocess from massive, disorderly, in the static data, using data warehouse technologyand data mining technology in enterprise customer management, not only causescustomer management to be more highly effective, but also can forecast each king offuture behavior of customer, provides reference to enterprise to implement moreprecise customer management and market marketing, enable enterprise to occupy amore advantageous position in the market competition.Based the requirement that described in the book named《customer is notgod》, integrate advanced enterprise management thinking and marketing thinking todevelop an analytic and operational enterprise customer management informationsystem, in this software, specially describe the following question and give theadvised solution:1. The goal of customer management: how to prevent customer outflow andmake customer have more value.2. The reason of customer outflow and the best solution: the reason of natureoutflow, external factor outflow and the internal cause drain and how to resolve it.3. How to causes the old customer produce more value: which one moreappropriate marketing method namely selects and method..4. How to improve customer loyalty by using data mining technology incustomer management: including technology introduction, significance, the method,the step of applying it, according to the actual situation of enterprise and theperformance price ration, give a better solution based Microsoft product andtechnologic platform.5. Give mostly software business requirement and better resolved method forcustomer management: including function requirement, database ER chart, the datamining business requirement and tries hard enable the requirement to have highuniversality and more generalized value.Software integrate many advanced enterprise management ideas, for instancethe ISO9000 quality control, PDCA process management, six brain managementrule, 8020 rules, the RFM statistical method and so on, using the software in enterprisecustomer management, not only may improve business flow, forms beautifulenterprise organizational structure that center around the customer, but also may enhance enterprise management level, strengthened enterprise customerconsciousness, further promotes customer management level; as the same time, basedon original software system, enterprise can develop own customer managementinformation system by extending software function.