Rural Newspapers And Marketing Problems And Countermeasures

The marketing of our country publication question researchaccurately said is the Luoyang Daily manages oneself the release after1985, produced along with the competition superheating. Lookingfrom the domestic and foreign research history that, the publicationis the production of industrialization, the marketing emphasispoint concentrates in the city, but the countryside publicationmarketing continuously rarely has the research. The nationalagriculture media high level forum in 2004 starts which from ourcountry starts, domestic only then has the certain scale to thecountryside publication marketing the research, but until nowmerely has conducted three, but, this is a comprehensive mediaforum, the countryside publication marketing question specialstudy has appeared. The present paper the way which unifiesthrough really the investigation and study and the questionnairesurvey carries on, obtains from the medium dissemination and themanagement effect to our country current our country countrysidepublication marketing environment, our country countrysidepublication expense behavior characteristic, in the countrysidepublication market marketing main question carries on theanalysis. Through the analysis article from the countrysidejobholders whichaccepts the feedback mechanism as thedissemination to the publication understanding orientation analysisin pointed out the countryside publication in the spreading process,the reader locates on, reported the resources takes in the shed,appears in the arrangement content the homogeneity, the readerlocates difficultly, the housing disperser delivers difficultly, theadvertisement not manages difficultly, lacks the support to developthe difficult realistic question. Thus proposed for does well thecountryside publication marketing newspaper industry to have tohave to highlight the bad disassimilation in the localization; Reportedthe content must highlight the characteristic;The language uses mustpopularize; On attention main body prominent minute audiences' suggestion. And is decreasing the revolution cost, reduces thepublication price aspect to propose reduces the issue price by thescale release; Expands the release scale take the content as the king;Manages oneself the release to reduce the publication cost thesuggestion, provides the reference for our country countrysidepublication release.