The Marketing Analysis And Countermeasure For Development Of News-Magazines In China

Nowadays, the news-magazine in our country is growing in the primary period, however, it does succeed running marketing instrument in the home magazine enterprise, which provide valuable experience to the academic school and enterprise learning. This article discusses the actuality and the growing course of home news-magazine via case study, meanwhile, analyses on the markets from audience, advertisement, capital and content, which is based on the frame of marketing journalism theories. After research, we have made some conclusions, standing for the news-magazine: the audience market is full of potential, needing further exploitation; the advertisement market still has space to develop by enhancing the consciousness and the power of working so as to improve the payoff mode; the capital market will be full swing, running to logos and mature, therefore, it will be propitious to the developing of news-magazine; the content market needs to make conformity, establishing special service organization, like Magazine Especial Article Union, also forms the content-exchange flat by internet, at the same time, consummates related rules for activating content market. So, as a new-born baby in the Chinese journal market, news-magazine possesses infinite space. But due to the special media surroundings in China, it's difficult for it to make rapid progress in short time. Accordingly, it has to experience a long and hard period to realize its aim that called as "Majority Media" in China...