Research On The Usage And Countermeasure Of Animation In The News Dissemination

With the continuous development of computer hardware, software and network technology, information dissemination become more fast and convenient, people can receive information from different channels. With the continuous development of society, people are facing unprecedented pressure. Information consumption has entered the era of rapid consumption, "Picture Reading" becoming the characteristics of the era of information consumption. In the process of information consumption, the peoples’aesthetic expectation about the process of information consumption is rising. The news media, as the main organization of the information dissemination, meet a new question that was how to meet the audiences’aesthetic expectations and information needs becoming the new challenges.Animation, as a virtual form of artistic expression, is uniquely positioned to the simulation to reality. Today, in the media, we can see the media contents which is performed through animation everywhere, anytime. Especially on television, most of the time programs use the animation techniques, more or less. Subject to various constraints, in the process of performance practices in some special news reports, the traditional media has certain shortcomings. Animation as a form of expression skill and arts, in the process of news dissemination, it can play a role as a technical support and report means to compensate for the shortcomings of the media. Of course, the animation make the news media is more perfect, to better meet the needs of the audience, to enhance the dissemination, etc. But everything has two sides, it also make the news timeliness, authenticity, etc.After the value analysis of animation in news reports and how it can be integrated and to circumvent is particularly important. From macro dimension, how to integrate the animation industrial and news industrial in to improve the animation in news report; and also from the micro level, the usage of animation in some specifically reports can be improved and integrated place. So this paper will combine the specific case and the existing research results to make some reasonable suggestions.