The Construction Of Telecom Enterprise Website Based On IA

The telecommunications enterprise website depends on the telecommunications enterprise, and does not have an independent legal person status, and should subject to the telecommunications business management and staffing of the website. Telecommunications enterprises has progressed in the development of the website and far less than the large-scale commercial websites such as Sina and Netease, and so on. This kind of situation has a lot of relations to the reason such as long-term deficiency of scientific Information Architecture.This article takes the telecommunications enterprise website as the research background, outlining the definition of telecommunications enterprise website and the present situation.This article take the Information Architecture as the main theoretical basis, and has analyzed in the Information Architecture's main elements and the course of several stages in the website construction process, then it has expounded the significance of the telecommunications enterprise website's Information Architecture.In this theoretical basis, the construction of telecommunication enterprise website is divided into four stages - the strategic research stage, the design issue stage, the management maintenance stage, and the website appraisal stage. We take the strategic research stage as the main stage to carry on the elaboration. The Information Architect should be the leader of the strategic research stage.Finally, empirical analysis of Shandong Netcom Website - Qilu Hotline Website's home page was analyzed and re-designed. We take IA ideas into the practice and the practices have obtained very good results.Based on the information architect-led stage, the strategic research stage, this article put forward innovatively that the telecommunications enterprises should take on the research, which is about the innovation pattern of management and the analysis of customer's satisfaction factor. Then this article tried to put forward the solution to the problem in the research.In the design issue stage, this article also proposed the viewpoint that the homepage technical design must be carried on by using the WEB standard method, and demonstrated how to realize the WEB standard design method in basis of the existing technology. Then this article demonstrated how to prove the realization of the WEB standard design method, which is also an innovation spot of this article.