The Typical Coverage Under The Professional Context Study

Chinese information system has incorporated media into party-state system, and it is bearer and propagator of ideology which established party's position. So media became the most important carrier of social politisation. Reporting facts, delivering important speeches, draw support from news and media, guiding people who have different or similar opinion into same direction, thus adopting the same attitude. This kind of system proved to be very effective during the process of social politisation. However, after media stepped out towards market, news media eployees experienced the call coming from market competition, consciousness of establishing one's own independent professional personality started to awaken, which caused that conflict between professional concept and "propaganda system" emerged on surface.Typical case report has characteristic Chinese way of reporting, it typically represents media and propaganda system; path of its change most perceivably reflects the change of propaganda system. Development directions provided by this kind of influence on Chinese media and propaganda institution have been used to draw the outline of symbiosis of news media professionalism and party's propaganda policy. In this research, after generally summarizing development changes of typical case report in this century, development of typical case report will be put in background of professionalism, brief account of changing process of typical case report under professionalism influence will be given, as well as countering it's existing problems, putting forward particular improvement orientation, which will have certain referential sense in terms of enhancing public opinion guidance in news report in new media era. On this basis, author reached one conclusion, collision and integrating of propaganda system and professionalism in context of modern China make it possible for Chinese media workers to create professional model unsimilar to global pattern. This model more fits Chinese reality, emphasizing new professional concept of social responsibility.