Henan Broadcasting Mobile Tv Project (a) Investment Analysis

In this paper, Henan DVB-H project was analyzed based on the existing mature theoretical framework of item investment analysis, a clear conclusion whether this project feasible was then made out with some rationalization proposals put forward to reduce investment risks to the maximum extent. The objective of this thesis is that stands in the position of Henan CATV Network Group, makes a investment value analysis to it's DVB-H project(phase 1), With a view to introduce a new investor and realize the economic and social development goals of translating technology into productivity.In this paper, the development course of item investment theory, some basic analysis methods and evaluation system of item investment analysis have introduced first, then the industry background, market feasible, sell strategy and operation cooperate blueprint of Henan DVB-H project(phase 1) were simply presented with the conclusion that whether this project reasonable in market orientation was made out. The cash flow situation of Henan DVB-H project (phase 1) and the capital needs if this project was invested in Zhengzhou was then analyzed. At the same time, the author forecasts the incomes, costs and profits of this project and made out a basic financial indicator analysis. To aim at this project, the author analyses the existing risks from policy, business, market, technology and finance aspects and advances some relevant counter measures. According to the analysis above, a conclusion that this project is feasible under certain condition was made out.Based on the above analysis and attraction of this project, Henan CATV Network Group has favorably signed a cooperation agreement with a new investor and the capital bottleneck in the industrialization process was successfully resolved.