Blog: Open The Door To The Freedom Of Expression

As a booming personal publishing way on the net, blog is becoming one of the hottest topics of communication and web research. The Muzimei Affair promoted the prevalence of blog in china, which also arouse the author's consideration about blog's influence. In Snda's purchase of Sina stock, BlogChina put up an absolutely different reporting way, which indicated mature of blog news. What does blog mean to ordinary netizens? What's the influence of blog for main websites? What's the relationship between traditional media with blog?The article reviews the ideological and technical foundation of blog's appearance. In addition, the article summarizes the signal invents which promote the blog's development. In January 1994, Justin's Home Page was set up as one of the earliest blog website, whose main content was to present all kinds of secrete link. In 1999, a kind of software named Blogger invented by Pyra Labs Company made it possible for netizens to break through the shackle of HTML coding. It removed the technical obstacle for ordinary netizen to join blog. Blog steps into the popularity era.As a kind of way to dismiss messages personally, blog is usually refreshed by time and linked by websites. It is called as the forth communication way on Internet after Email, BBS and ICQ, referring an affective connection flat in Internet.Blog finds a professional way for itself in so many kinds of mainstream websites among the sea of Internet. Because of it, the fabric of Internet changedmore or less.After the first mainstream websites which take "sharing message" as its character, the emergence of Blog signals rise of the secondary mainstream websites, the character of which is to seek "sharing thoughts". It makes the value of knowledge on Internet more important than ever before and shows the "sharing thoughts" deeply during reproducing and spreading "knowledge". However, protection of copyright and pirate are two unavoidable focuses in Blog research.The emergence of Internet broke through the control of traditional media in communication, and Blog makes the communication more open.This article demonstrates Blog is challenging the spiral of silence principally by analyzing its applicability on the Internet. Consensus on net has its own particularity. Blog reduces affection of factors such as isolated terror to personal views on the net. As a result, the spiral of silence can't make strong effect in real world as on Internet.In the end, summarizing the commercial process and having a probe into new characters of blog, the article gives us a conclusion that blog's trend of commercialization is unavoidable. As a communication way having great influence for the Internet fabric, blog's flaw and hidden worry can't cover its importance, academically and economically.