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Create A Realistic Choice Of The Mainstream Of Economic News

Posted on:2008-12-19Degree:MasterType:Thesis
Country:ChinaCandidate:J Z LiuFull Text:PDF
GTID:2208360212493928Subject:Communication
Abstract/Summary:PDF Full Text Request
With the rapid and prosperous development of metropolitan newspapers and professional finance and economics magazines in media market, the competition in this field has became extremely serious since the 1990s. Under these pressures, the spaces of economic report in party papers has been becoming smaller and falling in hot water. The main fact is that it is far away from the audience's needs and is gradually abandoned by the reader. The reform is imperative under these circumstances.To solve this problem, constructing mainstream economic reports is the practical choice for the party paper to break through the difficulties. In this new changing situation, many party treat master media as their next aims. The conception, main characters and procedures of economic reports, which is the main part and strong points of the master media, should be considered immediately. The paper tries to find a practical method of operation for the paper media of our country through research and discussion of the extended definition of major economic reports' conception, procedures and so on.The paper is consisted of four parts: firstly, the background of the question and the practical meaning of this task. Secondly, the bring up of master media and the methods through which the party paper can break through the difficulties. Thirdly, the conception, main characters and analysis of the models of the major economic reports. Fourthly, the methods for building the economic reports (including the cultivation of the global perspectives, the after-service of economic news value increase, the communicate model of double passageways, the rebuild of news procedure and training of the complex intelligentsia. The third and the fourth part are the main parts.The methods for research: the comparisons between the foreign news theories and the practical application in China, the analysis of the models and the research based on the investigation of the mass media market. The innovation points of this paper are as follows: the explanations and analysis of the conception of economic reports, the putting forward theory of " the interest reports is the essence of economic reports ", the process of interviewing and editing and so on.The focus of this paper is a kind of strategy, as well as a kind of tactic, for in the writer's opinion, the mass media in China lies in a period of development and reform. We need to hold both the main trends and the special tactics. The paper tries to find systemic practical methods for mass media in China through strict theoretic analysis and steady research.
Keywords/Search Tags:party paper, economic reports, interest reports, the process of interviewing and editing
PDF Full Text Request
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