Web Publishing

Web publishing is a brand new publishing form which breaks through the traditional publishing in a great extent. The combination of the web and publishing provides great developing space for the traditional publishing. Nowadays, the web publishing is stronger and stronger which consistently changes the state of the traditional publishing and reading and takes new impact on traditional publishing.Though web publishing has arisen for a short time, it has strong vitality and it has very wide market. The traditional publishing is facing unprecedented opportunities and challenges under the situation of the development and penetration of the web publishing. The traditional publishing has to meet the challenges actively and looks for the right position and strives to explore the web publishing by making good use of the self-resources advantages.This paper compares the features and advantages of the web publishing with the traditional publishing and puts forward the strategies of the development of the web publishing in the traditional publishing. The paper has six sections.The first section introduces the relative concepts of the web publishing and bounds the relative concepts of this paper.The second section introduces the current situation of the home an abroad web publishing by concrete data.The third section emphasizes the mode, features and advantages of the web publishing and the impact on the traditional publishing and analyzes the relationship of the web publishing and the traditional publishing.The fourth section analyzes the current main problems through publishing supervision, copyright, form standards, talented people, the readers' reading habits and web safety, and so on.The fifth section predicts the development of the web publishing from the aspects of technology, communication media, the readers' needs and the resources addition, and so on. The sixth section puts forward the strategies of developing web publishing in the traditional publishing from the aspects of management, developing forms and developing directions, etc.