Data Mining Business Analysis Support System In Sichuan Unicom

Nowadays, with the reform of domestic telecom, every operation companies have spread drastic competition in many areas, such as big customers of enterprise, distance operation, IP operation ,mobile operation, and so on. Traditional market stratagem, which is focus on technique and production sell, has been replaced by new tactic, which concentrates on customer and service. It means that customer resource has become the key of enterprises' competition .the system of management analysis was born at such condition ,they provide a scientific basis for business decisions by using advanced method to collect information and doing a lot of analysis.In this paper, I have done some data mining development during the building of the System of management analysis of Sichuan-Unicom ,and to explore and bring into effect according to the basic steps of data mining .These steps include creating Data Base ,data cleaning ,data selection ,data mining project selection ,creating & training model and evaluation .Special methods were taken to comply with the operational requirements in design of DB tables and data cleaning and OLAP.I have chosen customer information to study which will become the analysis of losing customer ,and this analysis is significance to the Telecom Operators.