Telecom Customer Segmentation Model Based On Data Mining Research And Applications

Data mining is also called the KDD (Knowledge Discovery database specific Discovery in Databases). A database to store data, using the method of machine learning to analyze the data, the knowledge of combination of both contributed to data mining. Current data mining gradually developed into a multi-disciplinary field, involves various technology, especially the combined method of computing intelligence and more closely.Customer relationship management is a kind of new management methods, The emphasis is to improve the business relations with customers. With the telecommunications industry increasingly fierce competition, telecomoperators, successively introduced to achieve their strategic transformation of customer relationship management concept, will enhance the enterprise the competitive ability. Customer segmentation is effective operation based on customer, CRM, providing personalized reasonably, differential service, will enhance the enterprise the competitive ability.In this paper,it's concentrated on the research of Based on data mining the customer relations management system of customer segment.The article mainly introduces the introduction section of the basic concept of data mining, and the data mining technology development was prospected. The current situation at home and abroad and zibo zhangdian of customer relationship management system was introduced, The main research contents of papers and overall structure was introduced.In this paper, the second chapter mainly introduces in the use of the key technology institute of examples, Introduces the functions, the typical data mining tools and common classification of data mining, and introduces the cluster analysis algorithm, introduces customer relationship management system of the main content.This case implementation according to the requirement, Therefore in the third chapter,the case analysis is introduced in detail。This chapter fourth chapter and fifth chapter mainly introduces the main application of the data mining in the telecommunications industry CRM,Introduces the data mining workflow,relying on the actual project of Shandong zibo zhangdian mobile branch, According to the basic process of data mining,Do the overall design. In the detailed design part of the main work is put forward a kind of new customers, create group-dividing method based on clustering analysis customer segmentation model, and do the effective evaluation to model, according to the results of analysis, formulate the corresponding promotion plan and marketing strategy.Finally, this paper discussed the development status of data mining and further research direction.