Public Journalism Theory Of Mass Media Use Research

The public news was an influential counter-tidal current news reform in the USA in 1990s which greatly influenced the social development and the news dissemination. Simultaneously, this concept of news brought striking change in communication and journalism, providing a completely new angle for the journalists to tend to the news events as well as to attend it, finally in order to prompt the solution of public problems. For the time being,China is situated in the period of social reforming. The constantly strengthening consciousness of citizens and the construction of ethnic society and harmonious society all offer an increasingly ideal environment of practicing this theory domestically. In China, Jiangsu TV and some other television media have begun the preliminary exploration and got satisfactory effects and social response. However, most of the mass media in China have not made any moves in this problem, missing the chance of getting close to the common people and at the same time setting up the prestige. The public News is in the primary stage in China. The thesis attempts to analyze and evaluate the development of the concept of the Public News, its effects on communication and journalist theory, and its circumstance in the present news field, in order to find a more proper direction for developing the public news in the Chinese mass media. Furthermore, the thesis discusses in details the feasibility, the effect of transmission, the specified planning and the writing skills of operating the social news report, and finally searches a better way to develop the public news in the media and public areas. As for the research of the right distribution of the media, the government and the public in the Public News, the thesis attempts to get the popularity and originality of the Public News find full expression, and let the public news focus public areas, increasing the attention of the publics, realizing the communication and comprehension of different roles in public areas, solving public problems, prompting the process of democratization, benefiting the construction of harmonious society.