Henan Province, Radio And Television Industry To Develop Innovative Research

Nowadays, Chinese medium is confronted to be reshuffled. But at stake of this situation, Henna's medium hesitate to move forward. In this article, the circumstances of Henna's medium is analyzed and the author shows the factors which restrain the development of Henna's medium is not limited in a few elements, but related to ideology, system of organization, policy, profits and so on. In this article the author believes that in order to improve Henna's medium, the ability and courage of innovation, the breakthrough of the old idea the transformation of outdated rule are all necessary.In this article, the innovative notion is introduced for the first time based on the correct understanding of the property of medium. As the development of economy, the multi-property of medium which is equipped with both ideology and economy, is reflected. Precise understanding of the complexity of medium is crucial to medium in establishing fresh notion of development, reformation, operation and regulation. In this article, on the basis of the criterion of dual property and considering current situation and other actual factors, one personal opinion is advanced in relation to the innovative mechanism, innovative content, innovative operation of Henna's medium.