Back To The Tribal Era

Throughout the long history of interaction between human being and the environment, the development of communication technology has put a significant impact on the society. The media always focus on the analysis of the relationships between media and society > media and human beings . The mainstream of communication study once laid emphasis on the research about the information and content of media, for they thought that communication technology was neutral and that the key point lies in what kind of information people intend to convey. However, they overlooked the fact that communication technology is not merely the channel of information, linking person and person, people and society, but the forms of communication technology greatly constrain the contents of communication and ways of human interaction.Internet is now one of the most eye-catching media. The influence of Internet has widely spread over the whole society. This thesis focuses on the form analysis of Internet. After the analysis of characteristics of Internet, it argues that Internet tends to disclose all information, publicly and privately, which change the intensity and extent of people's cognition. Moreover, Internet breaks through the geographic restrictions on social intercourse and provides people with a free and equal platform for communication. The improvement and breakthrough of the two aspects have influenced the social behaviors pervasively and potentially. Finally, the three cases: evolvement of childhood, decline of authority with the born of civilian heroes, and the development of neighbor relationships are used to demonstrate the foregoing theory. Another core of this thesis is the mention of the fact that in the era of Internet people begin to dwell in a vast tribal zone.