Study On The Online Video Social Behavior

The online video which exists as an important internet application has become an indispensable part of domestic internet users’ life. However, every coin has two sides, at the same time, its development also bring about various problems. The profit model and the high cost and other problems have being bringing the video websites to a halt. With the large user base and the user stickiness, social media won themselves a dominant place in the competition. And online video wants to utilize their advantages to make a breakthrough. Thus, the video websites begin to collaborate with the social media and the annexation and acquisition frequently occur in the industry. The paper is based on the recent phenomenon of online video behavior appearing in the industry in order to study how the online video socialization coincide with the users’ real habits, the influence online video with social attributes make on the communication effects and the positive conditions mobile internet era create for the online video socialization through quantitative research.This paper shows the reason of the appearance of the online video behavior from the view of development through listing the phylogeny of the domestic online video (video website) and social media in the first part. It also explains the necessity of the appearance of the online video socialization. And then, the paper analyzes the users’acts and habits when using the video and social media by analyzing797effective questionnaires in questionnaire survey to prove that the collaboration is of strong feasibility. After that, analyzing users’ interaction act in the videos and recording the209video samples and79,602comments to explain the important significance interaction act means to online video communication effect from the practical aspects and interpret further the reasonableness of the online video socialization. At last, this paper expresses the usage of the above two applications using in the popular mobile network and the positive influence mobile phones make on the socialization. Besides, it also makes a brief forecast on how the online video develops on the mobile terminal in the future.