Mu Qing News Media Guide Thought

Mr. Mu Qing, an outstanding leader in Chinese journalism and propaganda front-line, always keeps close touch with the practice of socialist journalism and propaganda both during the period of revolution and in the time of peace and construction. Since long ago, from Xinhua News Agency Shanghai branch organization head, Xinhua News Agency country interior director, vice-president, editor-in-chief, the organization head, Mu Qing holds the post of Xinhua News Agency continuously the leadership duty. As a party's journalism leader, Mu Qing not only personally sets an example, makes the model to manifest its news public opinion guidance thought by the practical action the value and the significance, how moreover to guides the public opinion also to have many penetrating elaboration.The thesis makes a discussion and analysis on Mu' s thoughts on Media-Guiding based on his practice and exposition. The main contents of the thesis include five parts as the following: based on the academic principle of "theories deriving from practice", exploring and concluding Mu' s practice on Media-Guiding; making a complete conclusion on Mu' s main viewpoints on Media-Guiding as well as analyzing and expounding specific contents of the viewpoints; elaborating the contribution of Mu' s thoughts to Maxist thoughts on journalism; discussing preliminarily the characteristic of times and theories contained in Mr. Mu 's thoughts; acknowledging the significance of Mu ' s thoughts in guiding reform and development in the field China's journalism and propaganda.