Henan Tv Living Environment And Reform Outlook

Since 21th century, Chinese television medium competitions are very vehemence. Henan satellite channel reflects concentratively the competive situation faced by satellite channel inside and outside. In exterior district, the channel quantity increases rapidly. But the audience increases extremely slowly. Henan satellite channel faces the competition of fifty-five satellite channels in whole country. Not only matches with CCTV and other satellite channels on the national market, but also matchs with province classe channel and municipal class channel on the local market. In province district, Henan satellite channel and other seven characteristic province classes channel and more municipal class channel that close the people's livelihood form the complicated structure that need unite and compete.Faceing the vigorous competition pressure,Henan satelite channel investigates continuously the diversitive proceeding.The writer try to demonstrates the exist the environment faced by Hena satellite channel though the thesis,analysis the counterplans adopted by Henan satelite channel for facing competitions though distinguishing the strategy, overlay, advertise,news...ect. At the same time, the writer try to investigate the development road though different levels, provide aid to the developing Henan satellite channel.