The Study Of Henan TV Minsheng Channel

Henan TV minsheng channel is China’s first professional minsheng channel. As the minsheng channel, It uses its geographical advantages and serves the surrounding people. It used its affinity to open up a road in the diversified television competition. The study of Henan TV minsheng Channel, it not only has a profound analysis of all aspects of Henan TV minsheng Channel, but also provide a Also for founding and development of other people’s livelihood channels provide a reference for the other minsheng channels’ founding and development.In this paper, it uses observation methods, literature research, Experience methods,Case study method and so on. I perfect my journal papers by newspapers, online data, television and other data related to writing. By the analysis of text, video, and data, I concluded that the minsheng channel has certain advantages and competitiveness in the era of specialization channel. it has important implications for the people and the country. It has a stable overall ratings and influence and good audience viscosity.Henan TV minsheng channel has a certain influence in Henan Province. Henan is located in the Central Plains, as the first populous province, It has a more prominent livelihood issue. With the media’s oversight and credibility, Henan minsheng channel is convenient for people to do practical things.CCTV and TV channels occupy a major competitive advantage, and local channels are in a relative disadvantage on the status of the resource. But with localization strategy, it will be able to change the disadvantage to advantage, attract more audience and rich local market ratings. Through media convergence, Henan TV minsheng channel utilizes its power of the media to expand awareness influence.Henan TV minsheng channel cares people’s livelihood, it provide a platform to reflect the people’s livelihood and set up a place t to solve problems. I believe the people’s livelihood will give Henan TV minsheng channel new vitality and vigor and bring real benefits to peoplein Henan.