The Current Chinese Tv News Brand Strategy Study

Current Chinese television news column brand strategy researchAlong with the our country medium market economy system further consummation and the development, takes the medium product the important constituent, now television news column facing competition multiplication, level, superheating tendency. At the same time, the general televisions news column watches television the level the audiences unceasingly to develop along with the society but rapidly enhances, the television news column law of development set the more and more high request to the news column. How should the new situation which meets to these development in, already became the television news column research the important topic. As one important operation method, the brand strategy more and more receives in the television news column management operation takes, to become the television news practice and a research hot topic. In under the present our country dissemination environment, how the science effective use brand correlation theory instructs our country television news column practice in the practice, is a day by day urgent research duty. This article take the television news column as a starting point, through to current Chinese television news column development actual condition combing, analyzes its own development the rule and the characteristic. And take this as the basis, the utilization journalism, and the market marketing study correlation theory and so on the dissemination study, how to the television news column in the development the reasonable effective use including the localization strategy, the image promotion strategy, manages the maintenance strategy, extends brand strategy and so on strategy carries on the operation, achieved the expanded column dissemination potency, enhances the viewing...