Mass Media And Ideology

Today the mass media which breaks away from the restriction of the initial function as alternating medium has blended in its will and been a strong dominating force. It restricts the people's viewpoint of value, emotion as well as the understanding of the world and constructs the people's daily life especially for people's ideology. This paper puts forth effort to discuss the relation between the mass media and the ideology on the basis of academic ideas from three dimensions: the construction of the national ideology; the reinforcement of the consumption ideology; the formation of the middle class's interseting. It reminds people of knowing well the function of the ideology which hides in the narrative of the media.