A Study On The Mass Media's Influence On The Public Policy Agenda-Setting During Our Social Transition

During the period of our social transition, with the rapid development of the market economy, the mass media has undergone great changes. The impact of the mass media on public policy agenda-setting is also strengthening. In particular,with the market-oriented mass media and the emergence and development of Internet media, the mass media's political attributes is weakening, while the community property (public property) is gradually enhanced. Therefore, the impact of the mass media that is in terms of quality and quantity changes on the policy agenda-setting methods is also changing. This paper is the study on how the mass media in our social transition influence public policy agenda-setting, and I analyse the problems and factors of the impacts of the mass media on public policy agenda-setting.This paper not only plays a very good reference role in improving the impact of the mass media on public policy agenda-setting,but also makes a great contribution to further enhance the scientific and democratic of public policy making.This paper uses the relevant disciplines and theory with practice approach, and is based on the other related theories of the mass media and public policy agenda-setting,and in conjunction with a number of related cases. The important part of this paper is as follows:Firstly, an overview of related theories. Research significance of this paper, as well as the status quo of domestic and international research on this topic; general related theories of the transition of our society and the mass media and public policy agenda-setting;the influencing factors of changes in the mass media,and public policy agenda-setting model and its stage of development. Secondly, the impact mechanism. The impact mechanism of the mass media on policy agenda-setting mechanism. Thirdly, issues and factors.I analyse the influencing problems and factors on the impact of mass media on policy agenda-setting.Finally, countermeasures and proposals. According to the problems that exist in the impact of the mass media on public policy agenda-setting,I give several advices.