Beijing Morning Post, Market Development, From The Beijing Morning Post

Using Beijing Morning Post as the main reserched sample, the paper comprehensively discussed several problums such as the form, competition and development of the morning paper market in Beijing area. The article is compeosed of three parts:1. The analysis of the current morning paper market in Beijing area. In the last two years, several new media had joined in the paper market, that had made the paper market enter a high-speed expansion periods and made the competition of the morning paper market more drastical. Consequently, Beijing Youth, Beijing Morning Post, Beijing Star Daily, Beijing Times and The Beijing News, which have their own brightly traits, formed the quintuple confrontation condition. This passage has analysed the main traits of the five media.2. The weather glass of the Beijing morning paper market-Beijing MorningPost. For increasing the circular period of time, both new and old media won't actively give up the morning paper market. Undoubtedly, Beijing Morning Post, which makes the morning paper as their primary brand, will be the first "casualty". This passage began with the crisis consciousness to discuss Beijing Morning Post's reformation, which suits to the market change.3. The obscration of the growth of the morning paper market under the competition in Beijing area through the analysis of Beijing Morning Post. From the paper management and considering the particularity of the news media, this part discussed several aspects, including the content of news, advertisement issue, capital operation, personal training, brand establishment etc., believed that these five aspects are interdependent and interactional, and the competition in the paper market has become an oganic one. These discuss maybe offer some revelation and reference for the development of the morning paper market.