Television Media, International Competitiveness

Nowadays, the TV media in China is facing a competitive environment quite different from the past: on one hand, international media giants have gradually entered the Chinese market; on the other hand, with the further openness of economy, Chinese media companies should go out and participate in higher level of international competition. The TV media in Shanghai, one of the international metropolitans in China, should take part in the international competition and increase its competitive ability by making full use of geographic advantages. This present paper takes Shanghai TV media as an illustration to explore the international competitiveness of TV media industry in Shanghai. The paper focuses on the development and problems of Shanghai TV media, discusses how Shanghai media should participate in international competition nowadays and how to improve its competitiveness internationally in the future. The paper carries out its research on international competitiveness of TV media from a micro-perspective. In the introduction, the paper explains why the author has chosen to research on TV media in Shanghai. Then the paper introduces current researches literatures on media competitiveness in China, as well as the research methods in the paper. In the following part, the paper makes a comparison between Shanghai TV media and foreign TV media companies in terms of four different aspects: TV media brand, capital management, media system, and human resource polices. The paper also expounds the disadvantage of Shanghai TV media through a detailed analysis of Shanghai TV media. To wind up, the paper has made proposals as to how to increase the international competitiveness for the local TV media in Shanghai.