Analysis Of The Zijin Net Successful Model

Zijin Website (www.zijin.net) is Established on March 18,2000, it aims on the research on journalism, communications, network communications' practices and theories, is a famous modern synthetic professional web site on journalism and communication. Its original name is " the Zijin news review ". on October 18, 2000, it changed name to the "Zijin website".In such a four-year short time, Zijin Website has gotten a flying development soon. Now, its daily click times has neared 20,000, has exceeded the famous traditional professional website "Chinese Journalism Review", which only has about 10,000 click times everyday; Everyday, the number of the people who visits the Zijin Website nears to 4,000; the most famous and biggest gate websites Sina and Sohu has both already showed great interest on cooperating with the Zijin Website, and opened a striking place for Zijin Website's link in their media channels; many Local well-known journalism and communication scholars all become advisers of Zijin Website. They periodically composed for the website, and provide strategy guides for its development.In the news & media professional website search in Google, we will discover the zijin website is ranking a very preceding place, input the keyword of "Zijin.net" in Google, we will get more than 2,900 results. From these results, we can see that almost all the professional websites on journalism and communication give a link ofthe Zijin Website...... We can say that the Zijin Website now has become one of themost important professional websites on journalism and communication in China which can't be neglected. More estimable is, compared with other current famous professional websites such as" Chinese News Comments", "China Media Website", the media channels in Sina and Sohu, which all have a strong support of some famous universities and other academic organizations, the Zijin Website almost depends on the manager Zizhu's own power to operate with patience, in such a short time of three years, the Zijin Website has made a flying development soon. It dues to its special but successful development mode: exact positioning, reasonable structure, attractive page appearance, abundant contents and technological elements.In this paper, I will give a full research on the successful development mode of the Zijin Website, and through this research, card the development history of professional website on journalism and communication in China. Moreover, through this successful example, I want to explode a new way for the development of Chinese professional website on journalism and communication.