The Differentiation Stratagem About The Competitions Of TV Market

The competitions are intense in TV market. But The Contents of TV tend to be alike, the management idea are being cloned. This not only reduce the competition" power ,but also neglect the imbalance among the mass market.The one Infirmness and the one alike other have no superiority, only the differ have superiority,this is differentiation. The differentiation stratagem is one important part of the enterprise competition stratagems. The differentiation stratagem is very important if we study the development of TV market ,and this paper will tell you how to use The differentiation stratagem.For the TVmarket,the differentiation comes from the value chain .The factors about the chain can be divided into two parts: inhesion factors and outer factors. How to combine the orientation and the content is the key for the differentiation of inhesion factors.For the outer factors,there are some steps, the brand differentiation - the style of anchor differentiation .. the arrangement differentiation s the service differentiation s the profit mode of TV industry differentiation.To implement The differentiation stratagem,we should know the TV martket.There are four principles for knowing and the implementationrthe subdivision principles the ingoing principle. the speed principles two skill principle.How to keep the differentiation ?The answers are to keep the content resource only and to keep change with the world.We should know The differentiation stratagem all-around. The differentiation stratagem is a sort of means.Its goal should be idiographic. The differentiation stratagem is not steadiness, but changing with the time.The others stratagems and The differentiation stratagem are whole. The differentiation and the oneness should be Harmonious.