Mordern Chinese Marketing Stratagem Research Of Publishing Companies Of Science And Technology

Based on the study of Chinese publishing house of science and technology, this paper investigates the topic that how to build marketing stratagem for publishing house when Chinese publishers of the market-oriented measures at this stage continues to be scarce, the publishing industry's marketing, promotion and brands such means are still very backward circumstances.Based on the reviewing of STP theory, this paper reviews the target market segmentation of the market concentration, dispersion of market positioning and the main market positioning function simulation methods. The research is mainly in the following aspects: 1 .The author mentions the assumption that the marketing stratagem of the publishing house of science and technology in different segments of market and the assumption that comparison of different marketing strategies. The author also selects the research data from the publishing house of science and technology, divides the research of marketing stratagem into three parts: market segmentation, target markets and market positioning, and designs the research ideas and methods. 2. Establishing various segments of the market model. According to various publishing house in different segments of the market which share of the distribution, this paper researches the relevance which is between the goal of positioning and the competition in the different segments of the market. 3. According to a single publishing company of science and technology in different segments of the market's performance and the use of dispersion theory, this paper establishes the target market dispersion model and researches whether there is relevance in the market pattern and different segments of the market positioning among the publishing companies which are using similar marketing strategies. 4. Through data analysis, this paper finds the empirical results of the assumed model and analyzes the corresponding marketing stratagem of chemical publishing corporation.The innovation of this paper is to choose a representative of the Chinese publishing industry -- publishing house of science and technology as objects, use the STP theory and application of statistical methods to establish a segmentation of the market concentration and target market dispersion model, and simulate the market positioning function. According to the comparative study of publishing companies of science and technology by matching them and the various segments of the market and the performance of the overall market, this paper analyzes the effect on the market of publishing house's implementation of a marketing stratagem.As the time is limited, we need research the marketing stratagem of such publishing house more deeply so that the meaning of the research result will be more general.