Customer Base Demand Tendency For The Mc Model To Build The Research And Application Of The Method

The key thought of MC(Mass Customization) is to fulfill the personal market requirement at the efficiency and cost of Mass Manufacturing. Rational layout of PF(Product Family) is the basis of MC. There is a new research field to study how to instruct the layout of PF by the market requirement where it is essential to transform the fuzzy market requirement belonged to the vision of customers into the numeric and design-faced indexes which present Engineer Characteristics. This paper Structured the Model of TOCGR (Tendency of Customer Group' Requirement) to accomplish the process of transforming. It utilized the Conjoint Analysis, Cluster and dynamic QFD(Quality Function Deployment) to achieve the process of the engineer-transformed and get those indexes and their taxis which are important to the layout of PF which includes:Studying the modeling process and the numerical process of TOCGR, applied Conjoint Analysis to transforming the fuzzy requirements of customer group into numerical parameters including in the importance of attributes and the values of utilities of different levels of the TOCGR.Studying the subdivision of the market. According of the requirement of development of product, defined the object market faced to MC, employed the two-phase cluster in segmenting of market and get the distribution of utilities.Studying the process transforming the result set of numerical parameters into Engineering Characteristics. Constructed the HoQ(House of Quality) chain combined the dynamic of QFD, succeeded in the transferring process of info from the view of market requirement to the functional view and to the Physics view. Obtained the GVI(Generation Variety Index) of parts and the CI of parts and functional moduleAt last, researched and developed the CPDDS(collaborative product-scheming and Decision-supporting) system which made the refrigeratory as the object of the Case whose structure is simple and function modules are independent, succeeded in transforming the fuzzy requirements of Customers into the Engineering Characteristics and acquired the significant knowledge that the compressor of refrigeratory needstandardization most and the compress module needs modularization most, which provided reference info for the layout of PF of refrigeratory.