Cross-media Dissemination Of News And Information Studies

Because the press is being marketed as well as enter WTO,facing the competition of the transnational media enterprises,There some figures in the mass media,using the experience of developed countries for reference,raise an urgent question that horizontal & vertical concentration is largely favored as an important element of mass media. At the meantime,reform in China during the last 20 years has provided a favorite environment for this practice.In this thesis,how the news information spread among the different media is being talked about. From the management point of view,the single structure of press management is dangerous and the concentration general the trend. A large quantity examples are being summed up to analysis the merits and demerits of the present practice. According to the distinct feature of the different media,how the news information being fed off each other between the different press is being talked. In view of centralized discuss,the thesis will focus on the traditional press,for the network stands for the technical concentration,the network media cannot be well developed without the information and human resources of the traditional press,as well as the free flow of the news information.